We ran a messaging foundation workshop with Mentor, powered by our tried and tested frameworks, which clarified their target clients (telecoms executives), the pain they solve, their edge over competitors, and the sales objections that prevent more customers from signing up.

We also dug into their key service: the Independent Program Review. They use it to save clients’ under-equipped teams from failing to deliver transformation programs.

Next we uncovered what stops some prospects buying: cost and bias towards in-house program execution. We’d need to guide their clients to talk about how that the cost of inaction is far higher than the cost of Mentor’s service. And that companies can’t expect their own people to manage transformation programs when that’s piled on top of their existing job, they aren’t implementation experts, and they’re already down in the weeds of a dragging initiative. Stakeholder engagement and alignment are easy to say, too. Far harder to do. 

From there, we knew which questions to ask Mentor’s customers in our interviews and which parts to prioritise in the edits.

We have a white-glove service for scheduling and recording high-definition customer videos remotely. So Mentor’s customers just needed their phone and a smart background and we handled the rest, minimising time and effort without compromising on quality.

We turned raw footage into 10 customer testimonials, all Mentor-branded and ready to use across its marketing, with animation highlighting key messages for prospects.

Social proof that Mentor is worth the money, from the top tier of their target industry.

We also advised Mentor on where to distribute their new video assets to create a surround sound effect, including interactive website embeds, strategy for LinkedIn (organic and ads) and sales outreach (how to use in emails and in sales letters with QR codes).