Testimonial Video Production
Testimonial Video Production
Because real people are real convincing
Video testimonials are the ultimate market asset. The gold standard. The holy grail. Because they’re targeted, shareable and versatile. And, unlike written reviews, they’re impossible to fake. So they work harder for your business — but they shouldn’t be hard work to create. That’s where our white-glove solution comes in.
How does our testimonial video production work?
#1 Shape messaging
We take you through a messaging foundation workshop mapping out personas, positioning and sales processes, so we know what questions to ask your customers and which answers to use.
#2 Schedule interview
After you introduce us to your customers, we work with them to schedule (and reschedule) their video testimonial, giving them all the info they need to record the best testimonial they can.
#3 Legal approval
We send your customer a release form to sign, which means you have the right to all the video footage we record.
#4 Record customer
We use a mobile app so your customers can easily record high-definition testimonials on their phones at work. We send them the interview questions in advance, and tips on setting up the recording so they’re prepared and look professional.
#5 Edit and animate
Our creative team turns the raw footage into videos fully branded in your colours, with animation highlighting the key messages you want prospective customers to hear.
#6 Iterate
Our custom-built Portal lets you easily add time-stamped comments and approve your video assets.
#7 Deliver
We deliver all your videos in a format that makes it easy for you to embed them into your website, and share them on LinkedIn, in emails, etc. Because a multichannel approach will help you sell your product or service more effectively.
#8 Distribute
We help you leverage the power of your testimonial content across multiple channels to drive more sales, including LinkedIn Ads.
Our testimonial videos will win you new business
Why are video testimonials effective?
Video testimonials are the ultimate market asset. The gold standard. The holy grail.
You can tailor them to each stakeholder — and then those people can easily share after they’ve watched, to spread the word and bring others on board. They’re also powerful across channels: LinkedIn posts and ads, your website, mass emails (to share customer stories), 1:1 emails (in your sales process). B2B buyers have changed, too. They used to speak to sales teams before they bought, but now they do their research online before deciding which provider to go with.
Why do video testimonials work?
The Evolution Effect
We’re hard-wired to trust people’s facial expressions — especially if we share traits with them. That’s why business meetings are way better in person. And why it’s far more convincing for prospects to watch real people sing your praises, rather than scrolling faceless written reviews.
The Effort Effect
When we see someone’s made the time and effort to give a professional-quality video testimonial, we’re more likely to give their words weight (they clearly think whatever they’re reviewing is worth it). But here’s the kicker: our workflow gets you that result with a fraction of the effort.
The Explainer Effect
When you’re doing something new or different, prospects won’t necessarily trust you when you say it works — but they’re way more likely to believe your customers. It’s like how Airbnb normalised staying in a stranger’s home: after early adopters shared their good experiences, the masses got on board. Video testimonials from your customers help get across what you do and why prospects should trust you, nudging them to get over their hesitations and give you a try.
How long should client video testimonials be?
We think client video testimonials should be 2 - 2.5 minutes maximum, and we have a formula to structure them for maximum impact. We also chunk the master testimonial videos we record down into shorter versions for you, to perform better on social media or to squash any specific objections you hear in your sales process.
How to get video testimonials from customers?
The best way to get video testimonials from your customers is to choose who you ask wisely! Select customers you know have benefitted most from your product or service, as they’re more likely to want to give you a testimonial. Communication is also key: you need to word your request right (we help with that) and make sure they know that the recording will be seamless and effortless for them (we also help with that). And logistics matter: you need to make the testimonial process easy and comfortable for them, from recording to editing (we help with that, too).